AirSask Private Plane Charter

Complete Brand Design and Development

Complete logo and brand voice development for Saskatchewan private charter company. In consultation with their team, I developed the brand voice, which inspired the visuals for their brand. The logo aims to communicate approachable luxury that is deeply rooted in their local Saskatchewan landscape. Both the sweeping prairie sky and the turbine of an engine are captured in a modern, abstract mark. All design assets were developed and produced by myself, and placed in a brand package that is user-friendly.