Aligned Body and Mind

Brand Design and Development

Logo, wordmark, colours and typography for Vancouver private training practitioner. I developed the brand visuals to capture her unique offering, a holistic approach to personal training that prioritizes mind & body connection. The logo captures the soft, rounded forms of a body and is based on the shape of an ampersand to capture the connection theme. All brand elements were put in a user-friendly package, along with an instructional video on how to use the assets on sites like Canva.